In today's fast-paced, high-tech world of Internet marketing, there are lots of techniques from which you may choose that will benefit your company by increasing your reach, increasing your online presence and bolstering your profits. And while there is a large debate about which strategy is best, there is certainly no denying that attraction marketing has become one of the biggest and most an online success marketing strategies to date, more often than not. But what makes video little bit confusing is always that attraction marketing alone is a little confusing to define. Like so many people have different interpretations of attraction marketing, mostly because of its versatility.
Attraction marketing may be tailored to just about service repair shop and business model you can imagine, adapting its core values to help those and corporations attain their marketing goals. From multi-level marketing strategies (MLM) to inbound marketing campaigns, attraction marketing is scheduled so differently which is used so differently. Still, there are some basic tenets of attraction marketing that we can use to help define its essence, if not pin down its exactness.
The Many Faces of Attraction Marketing
For starters, it should be noted that attraction marketing is not an new concept. Overall, the premise of attraction marketing is always to reach new customers and leads from the demonstration of value through affiliates and spokesmen. Perhaps probably the most classic-and successful-examples of attraction marketing would be a company hiring a celebrity to endorse their services or products. To this day, this web marketing strategy is still used, though mostly on the net and television.
But with the combination of online marketing strategies, companies have refined their techniques and thus, redefined attraction marketing. Whilst the message of value remains to be at the underlying core of the strategy, it is now done in a manner that is a great deal more cost-effective, utilizing the viral capabilities of the internet instead. The bottom line is, the social aspect of the internet has taken the cost-and the celebrity-out of attraction marketing and replaced them webpages and sales representatives.
Inbound Marketing versus Outbound Marketing-The New Attraction Marketing
Still, the greatest goal of attracting leads to your business or website instead of going out and actively recruiting them will be the main focus of modern day attraction on the internet. For example, rather than cold-calling customers or submitting individual emails (or even email blasts), it is far more prevalent to generate content that attracts results in your site. This can be accomplished in almost any number of ways.
For example, affiliate marketing is a great way to leverage the job of others to improve traffic to your site. Essentially, you provide your affiliate partners with personalized links to your web page and when they push traffic towards your site that results in a conversion, you pay them a commission. The affiliate partners will go create their unique sites, content and social websites pages which increase not only your perceived value, but also your reach. In a nutshell, your attraction rating is easily extended by extension of the affiliate sites.
Overall, the actual here is that your marketing dollar will likely be better served by inbound marketing than outbound marketing. Given that internet searches mainly generate your targeted audience (thanks to search engine algorithms that promote relevancy over bulk traffic), it's generally accepted that spending money on attraction marketing will almost certainly spend your marketing dollar on the targeted audience, instead of say a print ad which may reach more people, although not necessarily more potential leads which are high-conversion customers.
Becoming a Thought Leader and Authority Decide your Industry
Permanently of attraction marketing is establishing yourself just as one industry leader in your particular niche. Once more, there are many ways to do this, but some of the most popular are blogging and social media sites. Both are equally effective when utilized correctly, nevertheless for some businesses, blogging fits superior to social media-and vice versa-for establishing authority. Eventually, it really comes down to tailoring your message across multiple mediums to really get your brand across in the way that you want it to.
With blogging, there are numerous goals, all of which are served by just creating keyword-centric blogs that provide value, interesting and fresh viewpoints, and are consistently churned out. During these moments:
You rank higher in search engine result pages (SERPs) because of increased keyword reach and fresh, relevant content. Therefore more incoming traffic and perceived value because of ranking position about the SERPs.
Your content includes a higher chance of going viral due to value and viewpoint, thus further increasing your reach and attraction fact.
With social media, your attraction factor is spread through organic and paid reach, supplying you with a better chance to not only recruit prospective customers, but also establish stronger bonds using your current ones. Social media marketing is all about interaction and engagement, each of which serve to give you a possibility to get your value-based message out there to your potential leads and current customers. This is integral to attraction marketing. Plus, whenever you engage your fans, followers, etc., in addition, you show up on their friends and family's social media sites, further increasing your reach. Because they're closely related to your audience, there's a good chance they are part of your target market as well.
How to Get Started
As you can see, it's hard to discuss the exact definition and using attraction marketing because it is so fluid and wide-ranging a concept. No matter what your business is, what your ultimate goal is or what your overall online marketing strategy is, attraction marketing can fit right in, helping you to boost sales and attain all of your current and future goals.